editorial-led, social-first content
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Hosted Content
As Associate Content Editor at Byrdie, I serve as a front-facing host across our social platforms, hosting everything from viral makeup moments to Sniff Tests to greenscreen content. I oversee each project from end-to-end, managing each video from ideation to publication.
Additional examples:
3 Things I Learned from Korean Makeup School
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Franchise: Style Evolution
I created, produced, edited, and scaled Style Evolution into Byrdie’s top social franchise, turning celebrity nostalgia into a repeatable format generating over 29 million views across 37 episodes.
Additional examples:
Michelle Obama's Style Evolution
Bretman Rock's Beauty Evolution
Emma Chamberlain's Style Evolution
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Describe your image
Social Carousels
I helped expand Byrdie’s social presence with opinion-driven, social-first carousels, spanning everything from hot takes to deeper industry analysis, working in Photoshop and in close collaboration with our art team.
Additional examples:
How Did the Trader Joe's Tote Become a Status Symbol?
The Search for America's Next Top Makeup Artist
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In-the-Wild Content
I handle social-first coverage across red carpets, tentpole cultural moments (like New York Fashion Week,) and on-set cover shoots. Additionally, I oversee Byrdie on the Street, our street interview series.
Additional examples:
WSJ Awards Red Carpet Coverage
Sniff Test: Cover Shoot Edition
creator-first, taste-driven content
Hot Takes
My content on my own social channels is rooted in informed opinion, using personal perspective and cultural insight to spark dialogue across beauty, fashion, and the internet.
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Cultural Commentary
My cultural commentary uses fragrance, beauty, and fashion as a lens to examine how beauty, identity, and consumer behavior intersect.
Educational Content
I leverage my background as a beauty editor to create personality-driven educational videos that make people feel good while actually teaching them something.
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